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Power and Efficiency Redefined

If you’re looking for power and efficiency in one impressive full-size pickup truck, look no further than the All-New 2024 Toyota Tundra i-FORCE MAX. This innovative model stands out in the Tundra lineup with its hybrid powertrain, combining a 3.5L twin-turbo V6 engine with an electric motor. The result?

A robust vehicle that delivers exceptional performance without sacrificing efficiency. Angular aesthetics and muscular refinement underscore its heritage—a vehicle crafted for both demanding workloads and leisurely escapades.

Curious to experience this evolution of strength and efficiency? The new 2024 Tundra i-FORCE MAX awaits your test at Marshall Dry Ridge Toyota, where exceptional vehicles meet exceptional service. Keep reading to discover how this pickup is setting new standards in truck innovation.


a red truck broken down to show underneath the vehicle

Performance and Capability

The 2024 Toyota Tundra i-FORCE MAX harnesses hybrid technology to push performance boundaries. Its Twin-Turbo V6 engine, combined with an electric motor, delivers a robust 437 horsepower and a substantial 583 lb.-ft. of torque. Its peak torque kicks in at just 2400 rpm, providing substantial pulling power when you need it most.

Its engine pairs seamlessly with a 10-speed electronically controlled automatic transmission equipped with smart features like sequential shift mode and specialized TOW/HAUL driving modes. The hybrid system is anchored by a durable 288V Nickel-Metal Hydride battery located under the rear seats to optimize space and vehicle balance.

For towing, the Tundra i-FORCE MAX excels with a maximum capacity of 12,000 lbs. Its frame and suspension are engineered to handle heavy loads, whether you’re towing a trailer or off-roading. The Crawl Control (CRAWL) system and Multi-Terrain Select, along with an electronically locking rear differential, offer unparalleled control in diverse driving conditions.

Interior Design

The interior of the 2024 Tundra i-FORCE MAX redefines comfort and style for pickup trucks. It features an available panoramic moonroof that opens with a simple button press, connecting you with the expansive outdoors. Whether climbing mountains or crossing deserts, the heated and ventilated seats in both the front and rear ensure your journey is comfortable, regardless of the outside temperature.

The cabin showcases premium craftsmanship, with available leather-trimmed and soft-touch materials throughout. It offers ample space, whether you’re accommodating friends or stowing gear. The 1794 Edition enhances this luxury with real American walnut trim across the dash, center console, and door panels.

the front passener viewing the towards the back of a truck with a sunroof
the back of a gray truck driving on dirt in the desert

Exterior Design

The 2024 Tundra i-FORCE MAX boasts a muscular build and bold color options that make a striking first impression. The design, characterized by aggressive styling, features chiseled lines and bulging fenders that embody Toyota’s heritage of durability and boldness.

The commanding front grille emphasizes the truck’s robust capabilities and sets a tone of readiness for any challenge. A robust bumper further accentuates the design by integrating seamlessly with the grille.

Efficiency meets aesthetics with high-performance LED headlights. They enhance visibility and safety with features like dynamic sequential turn signals, daytime running lights (DRL), and comprehensive LED coverage for both low and high beams.

Cutting-Edge Connectivity

At the heart of the Tundra’s technological advancements is the 14-inch Toyota Audio Multimedia Touchscreen. This interface integrates with multiple cameras around the vehicle, offering selectable views that enhance visibility in all directions.

The 12.3-inch full-color multi-information display consolidates essential vehicle data, navigation, audio controls, and more into a single, easy-to-read panel, helping drivers stay focused on the road. Connectivity is also seamless with wireless Apple CarPlay and Android Auto compatibility, allowing drivers to access their apps, maps, and media without the clutter of cords.

the infotainment display showing around a truck
a brown truck hauling a silver camper with a white truck driving next to it.

Uncompromised Safety

Tundra i-FORCE MAX’s commitment to safety is exemplified by Toyota Safety Sense technology.  This suite of safety features includes a pre-collision system with pedestrian detection, full-speed range dynamic radar cruise control, lane departure alert with steering assist, and more.

These features work in concert to enhance driver awareness, aid in accident prevention, and maintain vehicle control under various driving conditions. The suite also includes automatic high beams that enhance nighttime visibility without dazzling other drivers.

The road sign assist feature detects traffic signs such as speed limits and stop signs, displaying them on the dashboard to help drivers stay aware of important road information.

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2024 Toyota Tundra i-FORCE MAX Trim Levels

  • Limited

    The Limited rolls out on impressive 20-inch alloy wheels and features a 14-inch Toyota Audio Multimedia touchscreen that serves as the hub for all your infotainment needs. Comfort is paramount with SofTex-trimmed 8-way power-adjustable front seats, providing both driver and passenger with customized seating options for long drives.

    This trim is equipped with Toyota Safety Sense 2.5, offering a suite of advanced safety features designed to protect you and your passengers. For those inclined towards off-road adventures, an optional TRD Off-Road Package is available, elevating the Tundra’s capability on rugged terrain.

  • Platinum

    The Platinum trim of the 2024 Tundra i-FORCE MAX combines luxury with practicality in a full-size pickup design. It features 20-inch dark-gray-painted alloy wheels that underscore its sleek, modern aesthetic.

    Above, a power tilt/slide panoramic roof with a power sunshade offers passengers a view of the sky, enhancing the sense of openness and freedom during every journey. On the interior, the Platinum boasts leather-trimmed 10-way power-adjustable front seats for unparalleled comfort and support for both the driver and the front passenger.

    The driving experience is further refined by a 12.3-inch digital display screen that provides critical vehicle information at a glance. For those seeking even greater control and comfort, an available Adaptive Variable Suspension (AVS) and load-leveling rear air suspension adjust the ride to suit various driving conditions, ensuring optimal performance and stability.

  • 1794 Edition
    1794 Edition

    The 1794 Edition of the 2024 Tundra i-FORCE MAX combines rugged functionality with a nod to heritage. This trim stands out with 20-inch machined-finish alloy wheels and a striking chrome-finished grille, complemented by exterior accents that add a touch of elegance.

    The cabin features a choice of rich cream or saddle brown interiors, both enhanced by American walnut wood-grain trim that exudes sophistication. For those who tow, the trailer backup guide with straight path assist simplifies reversing with a trailer, ensuring precision and ease. Furthermore, an optional TRD Off-Road Package is available for those seeking enhanced capabilities on challenging terrains.

  • TRD Pro
    TRD Pro

    The TRD Pro trim of the 2024 Tundra i-FORCE MAX is designed for the serious off-road enthusiast. It comes with 18-inch BBS forged aluminum wheels and Falken WILDPEAK All-Terrain tires that provide superior traction and durability in rough conditions.

    The truck features a TRD Pro off-road suspension with FOX shocks and a 1.1-inch front lift for enhanced ground clearance and off-road capability. At the front, a heritage-inspired “TOYOTA” grille integrates an LED light bar and marker lights for improved visibility.

    On the interior, a 12-speaker JBL Premium Audio system delivers exceptional sound quality. Additional off-road technology includes Multi-Terrain Select with Crawl Control and an electronically controlled locking rear differential, optimizing performance across various landscapes.

  • Capstone

    The Capstone trim represents the pinnacle of luxury and convenience within the lineup. It features impressive 22-inch chrome- and machined-finish alloy wheels that complement its sleek exterior.

    The cabin boasts semi-aniline leather-trimmed 10-way power-adjustable front seats and a striking two-tone white-and-black interior accented with dark American walnut wood-grain trim, offering both comfort and style. Drivers benefit from a 10-inch color head-up display (HUD) that projects essential driving information directly onto the windshield.

    For added convenience, power running boards and a BedStep enhance accessibility. The optional Adaptive Variable Suspension (AVS) is also available, providing a smoother ride and enhanced handling across varying driving conditions.


Marshall Dry Ridge Toyota 38.68192, -84.61066.